Susanna Baggaley re-joined The Nielsen Company in October 2006 as Executive Director of Customised Research Services, with a background of extensive marketing research experience and general management within a number of service industries.  She leads the specialist industry sector teams of Financial Services, Public Enterprise, Agricultural Services, and Tourism/Travel plus other industry areas (other than FMCG and Retailer).
Susanna, born and educated in England, started her marketing research career with ACNielsen in UK before transferring
to New Zealand. Her more recent experience also includes senior roles with 2 other multi-national research agencies. In addition Susanna has run her own business and undertaken senior roles in business consultancy, international freight forwarding and travel.
Susanna has also been past National President and Auckland President of the Market Research Society of New Zealand.