The agricultural industry continues to be the most important to the New Zealand economy and as such needs to have good quality market research to assist decision makers and manufacturers to support it.
Nielsen is the leader in providing quality market research not only to agricultural manufacturers but also the broader rural sector.
Nielsen's customised quantitative and qualitative researchers support the rural services team to conduct ad-hoc surveys in areas such as:
- Reseller satisfaction surveys
- Brand awareness research
- Farmer readership
- Product development
- Advertising effectiveness studies.
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