ACNielsen is the premier research partner for government and social research. We work collaboratively with our clients to deliver insights that are truly actionable.

We understand the special requirements of public sector research and evaluation. Greater rigour than with commercial research is often needed.  We have experience in designing and documenting studies to take account of a wide range of stakeholders, and to withstand external scrutiny.

Information to support policy development and operations

We undertake research for both policy and operational arms of Government, for SOEs, central and local government agencies. Our work includes public consultation, customer satisfaction and performance indicators, new product development, branding and communications evaluation, and social marketing. Areas of particular strength include:

• State Owned Enterprises
• Tourism and transport
• Social marketing
• Local authorities
• Large or complex surveys

We work collaboratively with our colleagues from around the world, especially from Australia, to share expertise and learnings.

Consumer research services

We believe that most government research cannot be conducted with an off-the-shelf model.  Thus, we will respond to your objectives and craft the research accordingly.

We also offer in-depth analysis techniques such as advanced modelling to 'dig deeper' into the data and further examine implications for policy, evaluation, campaign development, or management.