Leading in a complex, fast-moving environment
The telecom industry has grown and evolved at an incredible pace for the last 20 years, dramatically changing the way people communicate and transforming everyday life along the way. Mobile phone penetration is approaching 50% globally, with some mature markets surpassing 100% penetration.
This is an exciting—and demanding—time to be a device manufacturer, a service provider, or an application developer. Innovation is vibrant and opportunities abound. Competition, however, is ferocious and leaves no room for poor decisions.
In this environment, how do you grow share while ensuring a significant return on your investment? How do you defend your core business while creating new and sizable revenue streams? Nielsen understands the exacting demands you must place on your research provider to get the answers right. We’re well-equipped to help you make decisions with certainty.
Look to Nielsen Telecom Practice for a valuable collaboration that includes integrated solutions fueled by innovative research and measurement tools that reveal a clear path to growth.
Forecasting and Trends: Weigh potential threats, consequences, and opportunities, and so make choices that move your business forward.
Segmentation and Targeting: Develop a proactive approach to segments so you can increase growth, combat churn, and lift results.
Understanding the Consumer: Achieve a granular understanding of your consumer, so you can make more precise decisions on innovation, pricing, advertising, and more.
Brand Management: Be in touch with what matters to today’s connected consumer, and stay in touch as those criteria change.
Product Development: Ensure your innovations are aligned with your strategy and positioned to minimize risk, so you can embrace change and own the space you’ve helped to shape.
Portfolio Management: Create an optimized portfolio that aligns with your target segment’s needs and wants.
Pricing and Sales Modeling: Optimize pricing throughout the product lifecycle and develop strategies that deliver more profitable growth.
Distribution Strategy and Execution: Develop strategies and make decisions that put the right device or service plan in front of the right consumer at the right time.
Marketing ROI: Identify and manage the message and mix, so you can make the most of your budget.
Performance Measurement: Be fully equipped to respond to threats and opportunities with a complete, near real-time view of increasingly connected consumers and your competition—by market, region, area, and service offering.
We invite you to contact us to learn more about our integrated set of solutions for addressing your most pressing business needs.