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Looking for product opportunities will keep your brand up-to-date with changing consumer needs and preferences. Understanding consumer purchasing behaviour will help you make the right decisions. Identifying where volume gains have been made is necessary to ensure that the overall strategy for your brand is on track. Consider issues such as:
- What are the switching movements into and out of my brands?
- Do these movements indicate flavour, form or package size preferences?
- Which brand buyers replaced their volume with mine?
- Are we attracting new category buyers?
- Is my brand gaining or losing share?
- Where is my new brand's volume being sourced?
- How much has the market grown as a result of my launch?
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Nielsen Can Help
Consumer Panel
Homescan can help you understand underlying changes in consumer purchasing behaviour and build strategies based on the factors driving volume. Find out more.
Consumer Research
Our services can help determine the drivers and outcomes of brand equity and provide a richer understanding of brand choice dynamics. We will help you relate consumers' brand perceptions to behaviour by better understanding the sources and extent of their underlying attachment to brands. This in turn supports clearer identification of opportunities to provoke brand re-evaluation among consumers through an improved definition of key behavioural and purchase triggers. Find out more.
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