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10 July 2008
Auckland
Despite Slowing Economy New Zealand Shows Steady Growth of 4%
Estimated advertising spending across Television, Newspapers and Magazines in 12 key Asia Pacific markets reached a record $US24.8 billion in the first quarter of 2008 (Q1 2008).
Based on the latest regional Asia Pacific Ad expenditure data released by Nielsen Media Research, the increase of 18 percent finished just 4 percent behind the largest ad spend quarter (Q4) in 2007. Eight out of the 12 markets monitored enjoyed double digit ad spending increases compared to Q1 2007.
Key markets that showed massive ad spend growth over Q1 2007 were China (+20%), India (+57%), Australia (+17%) and Indonesia (+23%). New Zealand showed steady growth to finish 4 percent ahead of the first quarter in 2007. South Korea (-4%), Thailand (-6%) and Taiwan (-4%) were the only markets to register declines in this quarter.
In the 12 months period to March 2008, overall ad spending across the 12 markets lifted by 14 percent year on year to a record US$99.6 billion.
New Zealand Main Media¹ showed steady growth to finish four percent ahead of the first quarter in 2007.
However, advertising across most media was modest to flat, with Outdoor (+25%) and Other (+11%) the only two outlets to register double digit growth
New Zealand
Stuart Jamieson, Executive Director of Nielsen Media New Zealand said the slowing economy has yet to affect New Zealand’s advertising industry, but it may only be a matter of time.
“Our latest report shows that despite concerns over global and domestic tightening of economic indicators, steady growth was recorded for the majority of New Zealand’s major ad categories in the 12 month period to March 2008.
“While environmental factors such as drought, tight credit controls, falling house prices, rising interest rates and the rising cost of living are hitting consumers and businesses alike, the advertising industry has not yet been affected. However, it may only be a matter of time as businesses pull back costs in a tight economy.”
Leisure, Entertainment was the top ranking category, and rose by a robust 11 percent year on year, while Government Departments, Services & Community ad spending increased a significant 13 percent.
New Zealand
Retail Outlets again dominated ad spending among the top 10 products in Q1 2008.
Following a busy last quarter of 2007, most retail products in the Top 10 pulled back spending in the first quarter of 2008.
The Warehouse was the top ranking product in Q1 2008 as well as over the past 12 months. The second ranked product, Harvey Norman, finished the 12 months in third ranking, just two percent behind New World Supermarkets.
New Zealand
The full report can be downloaded by clicking on the following link:
http://nmr.nielsenmedia.com.au/files/it/Q1_2008_Reg_Report.zip
¹ Main media reported at a regional level are: free to air television, newspapers and magazines.
*All other media monitored excludes free to air television, newspapers and magazines.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
About Nielsen Media Research in Asia Pacific
Nielsen Media Research and partners monitor advertising across 12 key markets in the Asia Pacific region: South Korea, China, Hong Kong, Taiwan, Philippines, India, Thailand, Malaysia, Singapore, Indonesia, Australia and New Zealand.
About Nielsen Media Research
Nielsen Media Research is active in 40 countries worldwide, offering audience measurement, print readership and customized media research services. Nielsen Media Research also provides competitive advertising intelligence in 31 markets worldwide and through affiliates; coverage is extended to more than 70 countries, representing 85 percent of the world’s advertising spending.
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