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19th June, 2009
New Zealand
Auckland, 18 June 2009; Many New Zealanders are sick of seeing headlines about economic doom and gloom, according to a survey by The Nielsen Company. The company polled more than 25,000 people worldwide, and found that New Zealanders were among those getting most bored of the coverage of the global financial crisis. Although most New Zealanders (60%) were happy with the amount of space the media was devoting to the crisis, a quarter (26%) declared there was too much coverage.
Of the 52 countries surveyed, only nine reported a worse case of economic crisis fatigue. Consumers in Western Europe were the most fatigued, with (42%) of Swiss saying there was too much media coverage, followed by the Dutch (41%) and the Irish (38%). Although 40 percent of New Zealanders surveyed think the media did a bad job of informing them of the issues that led to the crisis, they are generally positive about the coverage since then. The majority (52%) say the media is now helping them to better understand the issues affecting the global economy, compared with (23%) who feel let down by the media (a quarter were ambivalent). A similar number (53%) thought they were getting good information from the media about what governments were doing to solve the problems, compared with (20%) who felt short-changed.
The views of New Zealanders largely echoed those of others in the Asia Pacific region, who were generally less critical of the media than Europeans and Americans. In North America, (51%) agreed that coverage leading up to the crisis was inadequate compared with (20%) who disagreed. In Europe, (48%) agreed compared with (22%).
ENDS
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
About Nielsen Media
Nielsen Media is active in 40 countries worldwide, offering audience measurement; print readership and customized media research services. Nielsen Media also provides competitive advertising intelligence in 31 markets worldwide and through affiliates; coverage is extended to more than 70 countries, representing 85 percent of the world’s advertising spending.
For further information please contact:
Stuart Jamieson
Executive Director, Nielsen Media Research
stuart.jamieson@nielsen.com
+64 9 9704157; +64 21 429 730
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