15 September 2011
According to Nielsen in New Zealand, the opening game of the World Cup had viewers glued to their screens at unprecedented levels. Nielsen TAM (Television Audience Measurement) has conducted a special survey of all the individuals (15+) in their 500-home TAM panel to establish live viewing of the game both in-home and out-of-home.
A massive 81% of all individuals (15+) watched the game. The country turned on a perfect day for the Opening Ceremony and inaugural match of the tournament. Many outdoor venues were made available to watch the game, and crowds exceeded all expectations.
Total Audience Reach: All Blacks vs Tonga, All 15+
Combined in-home and out-of-home viewing
People viewing out-of-home were more likely to be male, younger and Aucklanders.
“This illustrates the power of television in making such a wonderful event accessible right across the country” said Claire Harris, Managing Director of Nielsen TAM, New Zealand.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com
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