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9 May 2013
Auckland
Nielsen: New Zealand consumers proceed with caution in Q1 2013
New Zealand consumer confidence indexed at 90 in the first quarter of 2013, remaining relatively low, according to Nielsen, a leading global provider of information and insights into what consumers watch and buy. The measure of 90 is one point lower than New Zealand’s index in Q1 2012.
2 May 2013
Auckland
The Pacific's top business minds gather at Nielsen Consumer 360
Nielsen, a leading global provider of information and insights into what consumers watch and buy, hosts the inaugural Nielsen Pacific Consumer 360 conference in the Blue Mountains, Australia.
8 April 2013
Auckland
2012 a brutal year for larger supermarket suppliers
It was a tough year for larger supermarket suppliers in 2012 with 59% of groceries purchased on promotion, the highest percentage in the developed world, shows the latest report from Nielsen, a global information and measurement company. The report recaps developments from 2012 and provides insights into the consumer, retail and media trends shaping the New Zealand marketplace.
20 March 2013
Auckland
Consumers gain convenience from connected devices
Digitally connected consumers use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen, a global information and measurement company. The report recaps developments from 2012 and provides insights into the consumer, retail and media trends shaping the New Zealand marketplace.
5 December 2012
Auckland
New Zealanders are embracing social media sites
Latest figures from Nielsen, a leading global provider of information and insights, show more than 2.8 million New Zealanders (aged 2+) visited social media sites in the month of October.
1 November 2012
Auckland
New Zealand Consumer Sentiment
New Zealand consumer confidence increased to 95, rising above the global average, in Q3 2012 but was down three index points from the same time last year (Q3 2011), according to Nielsen, a leading global provider of information and insights into what consumers watch and buy.
7 August 2012
Auckland
Earthquake sites reach over a third of Cantabrians
Latest figures from Nielsen, a leading global provider of information and insights, show earthquake information websites are reaching over a third of online Cantabrians.
18 July 2012
Auckland
New Zealand Consumer Sentiment
New Zealand consumer confidence remained at 91, the current global average, in Q2 2012 which was down six index points from the same time last year (Q2 2011), according to Nielsen, a leading global provider of information and insights into what consumers watch and buy.
17 July 2012
Auckland
Nielsen launch world-class Online Measurement Solution in New Zealand
Nielsen, the leading global provider of information and insights, has launched a new online audience measurement solution, Nielsen Online Ratings. New Zealand is amongst the first countries to provide robust metrics that capture internet use measuring people from all sources and devices.
29 May 2012
Auckland
New Zealanders shopping Online reaches a new high
The number of online shoppers has now reached over 1.6 million (49 percent of the total population aged 18+), an increase of 122,000 on the previous year and more than double since 2004.
Nielsen, the leading global provider of information and insights, has also found those shopping online are now rapidly increasing the frequency of their purchases. The number of customers who purchased six or more items in the past year increased by 21 percent compared to 2010 and those buying 11 or more items grew by 38 percent.
24 April 2012
Auckland
The year that shaped a nation: New Zealand in rocovery mode after a tough 2011
2011 will be remembered as a year of highs and lows for New Zealanders, from the tragedy which struck Christchurch in the early part of the year, to the spoils of a World Cup victory. With the impact of the year’s events likely to have a defining effect on the New Zealand marketplace, Nielsen, a leading global provider of information and insights into what consumers watch, read and buy, has today released a first-ever report which explores the key consumer, retail, media and advertising trends which shaped New Zealand in 2011.
15 September 2011
Auckland
Over 80 percent of New Zealanders watch All Blacks vs Tonga
According to Nielsen in New Zealand, the opening game of the World Cup had viewers glued to their screens at unprecedented levels. Nielsen TAM (Television Audience Measurement) has conducted a special survey of all the individuals (15+) in their 500-home TAM panel to establish live viewing of the game both in-home and out-of-home.
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