To ensure that
you source ACNielsen correctly, please follow these basic guidelines:
The ACNielsen name
should always appear with the first three letters capitalised
with NO spaces or periods between them:
- Correct = ACNielsen
- Incorrect = A.C. Nielsen, AC Nielsen, A C Nielsen, acnielsen
Do not abbreviate
the name in any way:
- Correct = ACNielsen
- Incorrect = ACN
“Nielsen”
is incorrect, as it refers to our VNU sister company Nielsen
Media Research:
- Correct = ACNielsen
- Incorrect = Nielsen
Please include
specific product and/or report title in your sourcing information:
- Example = Source – ACNielsen Homescan
- Example = ACNielsen What’s Hot Around the Globe
When referring
to our relationship to our parent organisation, please refer
to ACNielsen as a VNU business:
- Correct = ACNielsen is a VNU business, ACNielsen, a VNU
business
- Incorrect = ACNielsen is a VNU company, ACNielsen, a subsidiary
of VNU
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