| Homescan Panel*Views is a survey that is sent to all Homescan® households to explore particular issues.
Manufacturers and retailers can place questions on the survey of specific interest to them. For instance, information can be collected on households’ attitudes to health and fitness or to ascertain promotional triggers that encourage increased purchasing or brand switching.
The responses to the question(s) can be used to segment the households in to attitudinal groups which are then cross referenced with the households purchasing information.
Panel*Views facilitates an understanding of consumer attitudes, usage and behaviour drivers; factors which often influence the choice consumers make when deciding where to shop and what to buy.
Key benefits include:
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Adopting strategies and tactics which appeal to the motivations/attitudes of the consumers clients are targeting
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Cost effective means of researching a large representative sample of New Zealand households
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Ability to monitor the impact of initiatives post implementation
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