Analysis of ‘actual’
price paid data from consumer panel purchasing.
How many households
buy at a particular price point? What is the highest price
they will pay? What proportion of volume is sold on price
promotion? How low should your regular promotions go? What
proportion of your buyers NEVER buy at full price? Are you
achieving your planned retail price? How many households only
ever buy on price promotion?
% buyers purchasing
at all price points for a brand. % volume sold on and off
promotion. % buyers purchasing at promotional price points
only, shelf price only, or both. Available by retail account.
Retail price and
promotional information. Consumer panel non-price promotion
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