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Nielsen's Omnibus vehicle is a cost-effective way of collecting information from a large, representative group of consumers. Because a number of clients contribute their own confidential set of questions to form a larger questionnaire, the costs of conducting the survey are shared, while the results are strictly confidential.
As a research tool, an Omnibus survey offers flexibity:
- You can ask as many or as few questions as you need
- You can receive help in working out the wording of your questions from your client service contact
- You can ask questions on just about any topic
- You can select the timing and the frequency that best suits your needs
- You can participate for one week only or include your questions over several survey periods to build larger samples
- Continuous or periodic monitoring of markets or opinions is a cost-effective option on an Omnibus
- You can opt to speak to all respondents or select your specific sub group or target market
- You can choose the type of reporting that best suits your circumstances - standard tables, data delivered electronically, written reports, personal presentations, or integration of data with other ACNielsen services - the choice is yours
Click here to download full information kit
Key Benefits
- Value for money (1,000 sample size and charges on per question basis)
- Quick results (within two weeks)
- Regular (suitable for tracking/longitudinal purposes)
- High quality data
- Representative sample size (quota controls on key demographic variables)
Telephone Omnibus
Telephone Omnibus uses CATI (Computer Assisted Telephone Interviewing), where interviewers read the questions from a PC screen and respondents' answers are keyed directly into the computer. The CATI system automatically performs data quality checks and the computer programme controls the flow of the interview based on respondents' answers to the questions. Sample is randomly generated from a White Pages database.
Sampling and Quality Control
The sample of 1,000 people aged 15 years and over is computer generated from a national database of the residential white pages phone books - using a rigorous randomisation procedure to ensure the sample is representative.
Demographics
Included at no extra cost:
- Region
- Age
- Gender
- Grocery shopper
- Personal occupation
- Working status
- Personal income
- Ethnicity
- Number of people in household
- Number of people aged 15 years+
- Ages of children
- Household life cycle
- Household income
- Main income earner
- Main income earner occuption
- Occupation of main income earner before retirement
Timing:
| Frequency |
Closing for Questions |
Interviewing |
Results to you |
Report Available |
| Monthly, up to 3 times per month |
At least 3 working days before field-work commences |
Typically in the first week of the month. Wednesday through to Tuesday |
For closed questions, unweighted topline results are available by Friday following field-work |
One week after provisional results |
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