Knowledge for Informed Decision-Making
ACNielsen offers a range of capabilities that help our clients use
information effectively and efficiently.
For advanced users such as market researchers and category
development professionals, our tools offer the flexibility
and power to conduct sophisticated analyses. Direct links
to the Microsoft Office suite make it easy to include the
results in business documents and share them with others.
Nielsen Advisor i-sights makes information easy to access and use
for business professionals, such as senior management and
sales people. Focused on business issues, Nielsen Advisor i-sights are interactive
information tools a client can use intuitively to save time
and make better decisions.
The Nielsen Answers web-portal makes information accessible
anytime, anywhere via a secure Internet connection.
Our tools and people can also help clients to integrate and
access data from multiple sources – such as internal
shipment data, financial information and external research
information. Integrated information can be delivered to the
user’s desktop in ready-to-use formats. Executive time
is then focused on making better decisions.