Success or failure in today’s competitive market depends on the quality of your people, and their ability to optimise your business performance.

Your marketing, research and sales personnel rely on market information and insight to help them make the best decisions for your business. Success or failure relies on their ability to interpret and apply that market data. As the recognised experts in market research, information collection and analysis, ACNielsen has developed a range of practical hands-on executive development courses designed to teach participants how to analyse data and apply it to marketing and sales issues for business success.

ACNielsen executive development courses cover a full range of skills from introductory to advanced, and are applicable to professionals in marketing, trade marketing, market research, sales, key account management and merchandising.

In addition, regular ACNielsen conferences, seminars and education workshops update clients and the industry at large on consumer, retail and media industry trends, on methodologies, new services and technologies, on topical issues impacting the industry, and on the optimisation of the use of information for better business decisions.

Retail Sales and Marketing Training

In today’s dynamic FMCG environment, the challenge of ensuring that employees have the skills necessary for success in the marketplace is significant for both manufacturers and retailers.

From a marketing perspective, the proliferation of products and brands, plus the fragmentation of the media, has made consumers increasingly discerning and difficult to reach.

Sales professionals face similar challenges. The entrenchment of category management has fundamentally changed the retailer/supplier dynamic. Retailers are now more demanding in the amount of market information and insight they are asking manufacturers to provide.

Success or failure often comes down to the quality of your people and their ability to interpret and apply market data to optimise business performance.

How confident are you that your sales and marketing professionals have the knowledge and skills to meet these challenges?

As recognised experts in market research, information and analysis, ACNielsen, in consultation with and endorsed by the FMCG industry has developed practical hands-on training courses designed to teach participants how to make informed fact based decisions.

1. Software/Data Retrieval and Presentation
   1. Advisor Interactive Introduction
   2. Advisor Skills Series
2. KnowledgeWorks
   1. Fundamentals of Analysis
   2. Intermediate Analysis

These training courses have been developed to be applicable to professionals in the areas of:

• Sales
• Key account management
• Marketing
• Trade marketing
• Merchandising

ACNielsen's training courses cover a full range of skills from introductory to advanced so training can be matched to an individual's needs.

Benefits of ACNielsen training services

• We combine a practical framework with hands-on data analysis. Participants walk away with new actionable skills
• Participants are taught to apply data from both internal and external sources to address business issues
• Data analysis techniques are based on ACNielsen's international best practice
• Courses can be run publicly or customised to your company’s needs utilising real data
• With backgrounds in sales, marketing and retailing, ACNielsen trainers are not only experts in the field of data application but also have a full understanding of how the grocery industry works.

ACNielsen’s mission is to help clients successfully combine people and information to maximise profitable business growth.

For further information on any of the courses, please contact Melanie Norris on 970 4145 or email training or by using the "Contact" button below.