ShopperTrends
With the continuing trend towards retail concentration and the emergence of the marketing "savvy" consumer, there has never been so much competition for the retail dollar. In turn, this has generated continuous change and development in the field of grocery retailing.
ShopperTrends offers in-depth and complete analysis of the changing behaviours of shoppers in over 55 markets globally. It provides information on where, when and how often people visit different outlet types, who they perceive the key retailers, and provides insights into key aspects of shopping behaviour. Click here for more information.

Packaging and the Environment : A Nielsen Global Report
There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Packaging waste, in particular, is fast becoming the enfant terrible of environmental concerns. Click here to request a copy of the report. 2007

2007 What's Hot around the Globe - Insights on Growth in Household Products
The 2007 What's Hot around the Globe report encompasses a global overview and insights, examines five geographic regions and covers 29 separate household product categories. Click here to request a copy of the report.

Trends in Online Shopping - A Global Nielsen Consumer Report
Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular option. Click here to request a copy of the report.

Grocery Store Choice & Value for Money - A Global Nielsen Consumer Report
Five in six shoppers claim good value more important than range, location, convenience & environmental friendliness. Click here to request a copy of the report.

Consumer Confidence, Concerns & Spending Intentions - A Global Nielsen Consumer Report
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. Click here to request a copy of the report.

Consumer Ailments and Remedies - A Global Nielsen Consumer Report
Key findings from a global health survey has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers. Click here to request a copy of the report.

Global Consumer Confidence, Concerns & Spending Intentions Report for the 1st half, 2007
Nielsen conducts a regular syndicated online consumer survey across multiple countries, giving you important information about the attitudes and opinions of consumers worldwide. Consumer Confidence is measured twice a year across 47 countries, along with other timely social, economic and political issues.

The Web of Insights: the Art and Practice of Webnography
By Anjali Puri (India).  This paper was presented at Research Connections 2006, the annual research conference of the UK Market Research Society.  This paper received a Best New Thinking Award at the Conference and has recently been reproduced in the International Journal of Market Research.

The Case of the Elusive Insight: Lessons from the Greatest Researcher of them All
By Anjali Puri ( India), Achala Srivatsa (US) and Shashikala Raj (United Spirits).  The paper was presented at the ESOMAR Consumer Insights Conference in Milan this month, and was awarded the Conference’s Best Paper.  It has also been nominated for the annual ESOMAR Excellence Award.

Actionable Shopper Insights
Actionable Shopper Insights: Conducting In-store Research that Shapes Category Strategy was presented by Neil Sangster, Associate Director, ACNielsen Australia at the ESOMAR Conference in Valencia, Spain in February 2007. This paper outlines work done to determine the success of a new categor segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques.

Consumers and ready-to-eat meals - A Global ACNielsen Report
According to a Global Online ACNielsen Consumer Survey conducted in June 2006, by far the biggest reason for purchasing ready-to-eat meals is convenience due to a lack of time to prepare a proper meal - 87 percent of consumers globally claimed it as their main/second reason for purchasing them.

ACNielsen Grocery Report
The ACNielsen Grocery Report is produced annually and provides unique insight into trends affecting the New Zealand grocery sector. The report draws from various ACNielsen data sources and covers seven key areas including the economy; retail spending; packaged grocery inflation; packaged grocery growth; Private Label trends; top 100 grocery suppliers; and retailer shares.

Consumers Attitudes Towards Aging - 2006
The world’s Internet consumers are happy to turn back the hands of time, with 60 percent agreeing that your 40s are the new 30s, and over half who consider your 30s the new 20s, and 60s the new middle age, according to the world’s leading market research company. In the largest Internet survey of its kind conducted in 41 markets globally, ACNielsen asked consumers about their attitudes towards age, living in the parental home into your late 20s, and cosmetic surgery.

China TrendWatch - 2006
Born and raised in a period of economic boom, "Little Emperors" (the first wave of China’s one-child policy) have grown up on a steady diet of foreign brands and western notions of consumption which they have happily adopted. Their voracious consumption will be the backbone of continued growth across China, creating new market opportunities for manufacturers and retailers.

Consumer Insight Magazine. Insights today for tomorrow's decisions - Summer 2006
The latest issue of Consumer Insight Magazine covers a range of topics from the future of health and wellness to winning Private Label strategies to marketing to the global consumer.

2006 Asia Pacific and ShopperTrends. The latest on FMCG and shopper retailing trends
By providing important information on who shops where and why, ShopperTrends allows retailers to recognise their strengths and weaknesses and develop appropriate strategies, to secure a larger share of consumers' spend.
The 2006 ACNielsen Asia Pacific ShopperTrends report, provides highlights on the current retail landscape for the region and by country.

A Holistic Approach to Understanding the Real Impact of Your Marketing Initiatives
There is a growing expectation among clients when purchasing marketing research, that research suppliers should no longer deliver ‘simply data’ but instead provide ‘actionable insights.’

Monitoring Consumer Acceptance of a New Product Launch

As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. Early indications allow for fine-tuning of the marketing mix to maximise year one sales opportunities and establish a solid foundation for growth.

Global Executive News Reports
ACNielsen Global Executive News Reports keep you in touch with worldwide trends through our analysis of actual retail sales data. A typical report represents the vast majority of the world’s Gross Domestic Product and population, giving you unmatched insights into the many-faceted issues that are shaping the global Fast-Moving Consumer Goods industry.

Global Consumer Confidence and Opinion Reports

ACNielsen conducts a regular syndicated online consumer survey across multiple countries, giving you important information about the attitudes and opinions of consumers worldwide. Consumer Confidence is measured twice a year across more than 30 countries, along with other timely social, economic and political issues.

ShopperTrends

ACNielsen | ShopperTrends is designed to provide an in-depth understanding of consumer shopping patters across different trade sectors, from hypermarkets and supermarkets to traditional wet markets.   Regionally, this allows retailers to compare the relative level of development of each country as well as quantiy the potential for development. 

Market Information Digest
The ACNielsen | Market Information Digest (MID) is a crucial reference tool for companies interested in packaged goods markets. It provides immediate access to valuable information on a wide range of product categories, as well as key demographic and retail trade data.  It enables you to conduct cross-category analysis, as well as identify new opportunities in adjacent categories.