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  3 June New Zealanders are interacting with their banks in an increasingly diverse range of ways from Internet to telephone banking, ATMs, EFTPOS and cell phone banking - at the expense of a visit to a branch - and consumers are generally happy with the experience, according to the latest Nielsen New Zealand Consumer Finance Monitor online survey.  
     
  28 May New Zealand consumer confidence in the economy plunged 18 points from the second half of 2007 to the first half of 2008, according to a global online survey by The Nielsen Company.  
     
 

28 April The average period of hedging for importers - weighted by the level of NZ dollars hedged - is 9.2 months (i.e. importers foreign exchange contracts on average cover 9.2 months of forecast foreign currency purchases) according to a Nielsen quarterly survey on foreign exchange hedging conducted in March 2008 on behalf of Asia-Pacific Risk Management and the New Zealand Export Credit Office.

 
     
  21 February The Nielsen Company today announced the launch of a Homescan™ consumer purchase panel in China.  With over 40,000 households, this will be the largest consumer purchasing panel available in China, the world’s fastest growing market.  The panel’s size and design will provide marketers with a far superior capability to measure and understand the purchasing behavior of Chinese consumers.  
     
  19 February In New Zealand’s highly competitive retail banking market, online banking via the Internet has become a mainstream activity. Results from the latest Nielsen Online Consumer Finance Monitor show that over two thirds of people who use the Internet (68%) have accessed online banking sites in the last month.  
     
     
     
     
     
     
     
     
     
     
   
 
Trends & Insights
     

 

Nielsen Online Retail Monitor - First Release for 2008
Did you know that 1.3 million New Zealanders have made an online purchase in the last 12 months of which 445,000 are regular online shoppers (6+ purchases)?
The first quarterly Nielsen Online Retail Monitor for 2008 has just been released and provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Nielsen Media Research Panorama with the online shopper behavioural patterns exposed in Nielsen Online research. The report provides continuous quarterly snapshots of the online ‘market space’ as it evolves and comparative trends with historical data from Panorama. The report aims to deliver an ongoing and highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services. This arms organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made.
For more information on the Nielsen Online Retail Monitor, please click here or contact Tony Boyte on 09 970 4143.

     

  Consumer Confidence, Concerns, Spending and Attitudes to Recession : A Global Nielsen Consumer Report
Consumer confidence worldwide has fallen to its lowest level in several years. Click here to request a copy of this report.
     

 

Major Media Ad Spending in Asia Pacific : Trends in 2007 vs. 2006 across 12 markets
Despite global financial markets' conerns as the US Sub-Prime Mortgage crisis unfolded in the last quarter of 2007, global, regional and local advertisers invested a record US$88.5 billion in Television and Print Media across 12 key markets in the Asia Pacific region. Click here to request a copy of this report.

     

 

Consumer Generated Media - Separating Hype from Reality : A new market study from Nielsen Online
Consumer Generated Media has been a hot topic for the online industry for the past two years – but who really has a thorough understanding of its component categories, of what really drives consumers to share, comment on and contribute content, and what does this exploding area of online content really mean for publishers, agencies and brands?
This new study from Nielsen Online finally sheds light on the who, what, when, why and how of CGM in the Australian and New Zealand markets. The report explores and defines the sub categories of CGM, such as blogging, podcasting, social networking, forums, tagging, and general content sharing, to measure not just active contribution but also passive consumption of CGM and what this means for advertisers, publishers and the category, overall. Click here for more information.

     

  The Nielsen Top Advertisers Report 2007
Nielsen Media Research publishes an annual report covering the top media advertisers, major categories and media sectors across New Zealand's main media and compares estimated expenditure for 2007 with 2006.
The report covers main media advertising estimates for the period January to December 2007 and summarises: Top 25 advertisers; Top advertiser categories and their allocation of spend estimates across the main media; 10-year trend by media type; 10-year trend for major categories; Top spenders within each media type.
Nielsen Media AIS figures are estimates based on the latest available published ratecards.
To find out more about the Nielsen Top Advertisers Report 2007, contact Libby May on 09 970 4243 or email Libby.May@nielsen.com



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