How People Watch: A Global Nielsen Consumer Report
The history of video consumption has been additive. Consumers globally have proven their insatiable appetite for video-delivery of information and entertainment, and new means and screens have proliferated. Whether it be the standard TV, on the computer or on a mobile phone, viewership continues to grow, and will likely do so as new technologies enhance the experience and convenience. Click here to request a copy of this report.

Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. Click here to request a copy of this report.

Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Global consumer confidence in the first quarter of 2010 rebounded to reach its highest level since the third quarter of 2007. Click here to request a copy of this report.

The 2nd edition of the Nielsen New Zealand Social Media Report 2010 has been released!
Social media continues to change the way New Zealanders interact with one another, as well as the way they interact with brands, products and companies. It is causing an evolution in media consumption by  allowing consumers to transform themselves from content readers into publishers. Social media is empowering the consumer to review, compare, rate and recommend ideas, products, brands and anything they connect with.
Now nearly three years since the initial report was released in the market place, this updated Nielsen Social Media Report 2010 will provide your business with the most up to date trends and participation rates in social media among New Zealand consumers, forecast where behaviours will go in the next year and uncover which social media brands have had the most success locally.

• Identify the numbers social networking online, blogging, publishing and sharing consumer reviews, uploading and sharing rich media such as video and audio.
• Find out what is driving these behaviours, which brands and activities are fads versus longer term trends, who is participating and how the audience profile has changed as adoption reaches the masses, what product categories are the most prevalent for social media.

The Package
A very comprehensive 160 page+ report in powerpoint format: $3,495 +GST. For more details, please click here.
Social media is a very real and evolving media in the local marketplace. Ensure your business keeps pace by subscribing to this year’s Nielsen Social Media Report.

2010 Nielsen Annual Online Retail Report
The New Zealand Online Retail Report provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Nielsen Media Research Panorama with the online shopper behavioural patterns exposed in Nielsen Online research. The report provides a 2010 snapshot of the online ‘market space’ and includes rich historical data back to 2001. The report delivers a highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services. This arms organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made. Click here for more information.