Nielsen Media Top Advertisers Report
Discover what's happening in the market. Understand the main media advertising estimates for the period January - December 2008. The bi-annual report published by Nielsen Media lists the top Media Advertisers, Major Categories and Media Sectors across New Zealand's main Media and compares estimated expenditure for the calendar year 2008. Click here for more information.

Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries. Click here to request a copy of this report.

The Nielsen Online Automotive Search Report
The Internet is transforming the way New Zealanders research, buy and sell vehicles, and this very first report of its kind in New Zealand provides data to quantify the value and importance of the online medium for the automotive category.
- Equip your sales team with vital metrics to prove online’s effectiveness
- Gain an in depth understanding of consumers’ automotive purchase research – behaviours and preferences both online and offline, and attitudes toward brands and sites
- Measure your performance against competitors
This report provides vital intelligence and metrics to drive revenue opportunities and develop your marketing and sales plans and strategies:
- Prove the effectiveness of the online channel and its share of mind among car buyers and sellers
- Gain an in depth understanding of the key online and offline automotive information resources used in the decision making process
- Compare consumer awareness and perceptions of online automotive website brands, and understand drivers to use and loyalty levels
Click here for more information.

New Zealand Online Retail Monitor 2009
A quarterly measure of ecommerce activity, spending patterns and consumer confidence
The New Zealand Online Retail Monitor provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Nielsen Media Research Panorama with the online shopper behavioural patterns exposed in Nielsen Online research. The report provides continuous quarterly snapshots of the online ‘market space’ as it evolves and comparative trends with historical data from Panorama. The report aims to deliver an ongoing and highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services. This arms organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made. Click here for more information.

Consumers and Happiness: A Global Nielsen Report
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer's lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer's spirits and confidence. Click here to request a copy of this report.