Trends
& Insights
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Nielsen Online Retail Monitor - First Release for 2008
Did you know that 1.3 million New Zealanders have made an online purchase in the last 12 months of which 445,000 are regular online shoppers (6+ purchases)?
The first quarterly Nielsen Online Retail Monitor for 2008 has just been released and provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Nielsen Media Research Panorama with the online shopper behavioural patterns exposed in Nielsen Online research. The report provides continuous quarterly snapshots of the online ‘market space’ as it evolves and comparative trends with historical data from Panorama. The report aims to deliver an ongoing and highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services. This arms organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made.
For more information on the Nielsen Online Retail Monitor, please click here or contact Tony Boyte on 09 970 4143.
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Consumer Confidence, Concerns, Spending and Attitudes to Recession : A Global Nielsen Consumer Report
Consumer confidence worldwide has fallen to its lowest level in several years. Click here to request a copy of this report. |
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Major Media Ad Spending in Asia Pacific : Trends in 2007 vs. 2006 across 12 markets
Despite global financial markets' conerns as the US Sub-Prime Mortgage crisis unfolded in the last quarter of 2007, global, regional and local advertisers invested a record US$88.5 billion in Television and Print Media across 12 key markets in the Asia Pacific region. Click here to request a copy of this report.
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Consumer Generated Media - Separating Hype from Reality : A new market study from Nielsen Online
Consumer Generated Media has been a hot topic for the online industry for the past two years – but who really has a thorough understanding of its component categories, of what really drives consumers to share, comment on and contribute content, and what does this exploding area of online content really mean for publishers, agencies and brands?
This new study from Nielsen Online finally sheds light on the who, what, when, why and how of CGM in the Australian and New Zealand markets. The report explores and defines the sub categories of CGM, such as blogging, podcasting, social networking, forums, tagging, and general content sharing, to measure not just active contribution but also passive consumption of CGM and what this means for advertisers, publishers and the category, overall. Click here for more information. |
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The Nielsen Top Advertisers Report 2007
Nielsen Media Research publishes an annual report covering the top media advertisers, major categories and media sectors across New Zealand's main media and compares estimated expenditure for 2007 with 2006.
The report covers main media advertising estimates for the period January to December 2007 and summarises: Top 25 advertisers; Top advertiser categories and their allocation of spend estimates across the main media; 10-year trend by media type; 10-year trend for major categories; Top spenders within each media type.
Nielsen Media AIS figures are estimates based on the latest available published ratecards.
To find out more about the Nielsen Top Advertisers Report 2007, contact Libby May on 09 970 4243 or email Libby.May@nielsen.com |
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